‘I don’t much like it. Marketing is about selling & writers, as we know, are about writing and reading. They’re generally not known for their ability to get you to buy a Prius when you wanted a Yaris’
I’ve recorded a podcast about having to market myself for The Royal Literary Fund – publishers expect authors to promote themselves these days, as I’m sure you know!
If you’re a writer, how do you feel about it?
‘Hyping one’s novel can sound boastful. Secretly, most of us hope we’re Dostoevsky, whilst being plagued by doubt. There is an allure, in these days of posts & tweets, of becoming a writerly recluse’